OPINION: 'While others sold anti-dandruff shampoo, aspirin, and breakfast cereal via mass media, these new hucksters sold ideas, much of it hate. It worked,' writes Oro Valley resident Ray Lindstrom.
Recently, James Sasso, an investigator for the House Jan. 6 Committee, claimed in a newspaper column that Donald Trump, former president of the United States, was not the only culprit responsible for the insurrection.
What he didn’t tell you was why they felt diminished, weak, and unimportant. Let me explain my theory. Others jumped on the money train. Hannity, Levin, Savage, Beck, Jones. Many local right-wing guys, too. What once was one guy with 15 hours a week became whole radio stations, 24 hours a day spewing the same rhetoric. Then TV added sight, color, and motion to the message with Fox News, Newsmax, OANN. Plus hundreds, make that thousands, of websites proclaiming basically, “You are being screwed by those people.
But this was even more powerful than just a brief commercial. These were real live programs with hours of explanations and examples of “how bad things were,” “how they were being cheated,” and “who these evil-doers were.” Not that any of it was true. It didn’t matter, these were all opinions. Freedom of speech and all that. Truth was not a factor. That was not the point. The point was charging up the folks with anger, so they would listen/watch again tomorrow. So ratings would stay up.
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