Loadshedding will cost retailers BIG in lost BlackFriday sales, say Bureau of Market Research on behalf of CapitalConnect6 ~
South African retailers are expected to generate around R17,3-billion in additional sales over the Black Friday promotional period, representing around 6,7% growth over the Black Friday period in 2021.
The research also finds that the motor trade is forecast to generate additional sales value of R5,9-billion over the busy promotional period, which is R2,9-billion lower than would be expected in a year with less load shedding. Excessive load shedding this year has compounded South Africa’s long-standing problems of weak growth and rising unemployment. Load shedding has dampened GDP growth and production, as well as putting more people out of jobs. It also disrupts business operations and supply chains, and keeps people away from the shops.
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