Load shedding: more take-aways, non-perishables bought online | The Citizen

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Load shedding: more take-aways, non-perishables bought online | The Citizen
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⚡🍔 Loadshedding is pushing consumers to adapt their food habits! 😓🍲 Due to power outages, people resort to more take-away food, stocking up on non-perishables instead of fresh items, and buying food online. 🍱📲 Read the story ⬇️

Load shedding is forcing consumers to buy more take-away food, buy non-perishables instead of fresh food and buy their food online.

The added costs of diesel and load shedding-related losses, such as spoilt goods, are not easily passed on to consumers who are already financially constrained, he says. The primary factors driving consumers’ negative sentiment were food quality, stock availability and expired produce.SA ranks 52 out of 113 countries for food availability and load shedding is largely to blame

Gen Zs use search engines and retailer websites to make more informed buying decisions and rely more on social media for information about products and services. Hugo says this means that retailers should carefully consider how to effectively leverage these platforms to maximise their appeal to consumers.

“This indicates that these services, along with campaigns promoting digital retail offerings, resonated well with customers but consumer sentiment towards digital facilities is still somewhat negative, showing that the overall shopping experience created by online and delivery services has room for improvement,” Suleman Jhavary, PwC South Africa Operations Transformation Leader, says.

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