The new collection is based on Rita's unique personal style
And that is exactly what she is bringing, denim skirts, jacket and waitscoats alongside sultry black lace blouses and skirts. The entire collection was modelled by Rita at a shoot that took place in Trellick Tower and around Golborne Road, in West London – an area that Rita has called home for the last 15 years.
"The instant chemistry between both parties was undeniable, and today, following months of collaboration, I’m so proud to be revealing Rita Ora x Primark. Bringing together the best of Primark and Rita, I hope the collection allows customers to express their true selves and to show their inner Ora."Rita said she is a life-long Primark fan and customer and remembers early family visits as a child through to teenage trips with friends to her local Primark in Hammersmith, West London.
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