The messaging platform implemented a number of significant updates, with more coming still.
WhatsApp, the world’s most popular messaging as well as video and voice-calling app, with about 2 billion users,, a service launched on the app in August 2021, that allows users to send videos and images that disappear after they’ve been viewed once by the recipient. Now, the platform is “
These two updates were eventually rolled out to all users at the end of September. Previously, users were limited to choosing whether “everyone” or “nobody” could see whether they were online. With the latest update they can choose to limit online visibility to their entire contact list or to omit some contacts from being able to view their online status.The app has also begun rolling out a beta test of its screenshot blocking feature.
“Click-to-Message is already a multibillion-dollar business for us, and we continue to see strong double-digit, year-over-year growth… So that means the click-to-messaging ads become the perfect opportunity. They help us move people from discovery to a direct relationship with a business in a world where we’re trying to do more with less data, they give businesses and consumers a direct connection, so it’s much easier to measure ROI.
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