LIV Golf’s 2023 opening tournament in Mexico last weekend averaged 286,000 viewers Saturday and 291,000 viewers Sunday, per Nielsen. The tournament was up against the PGA Tour’s Honda Classic, the final round of which averaged 2.38M viewers on NBC Sunday.
’s 2023 opening tournament in Mexico last weekend, the first to be broadcast by The CW Network, averaged 286,000 viewers Saturday and 291,000 viewers Sunday, per Nielsen. Here’s what you need to know:
The Mexico tournament — where Charles Howell III took home the individual title — was up against the PGA Tour’s Honda Classic, the final round of which averaged 2.38 million viewers on NBC on Sunday.Backstory LIV Golf’s debut season opened in London last June with an average of 104,000 U.S. viewers on YouTube and ended with 40,000 viewers for its Miami event in October. A Bangkok stop was the lowest at 21,000, a tournament not helped by a vast time zone differential.How do the LIV viewership numbers stack up?
By contrast, Sunday’s final round of the Honda Classic averaged 2.38 million viewers on NBC. Its Saturday round averaged 1.61 million viewers. Also out-drawing LIV was NBC’s gymnastics coverage on Saturday ;to lift No. 6 Iowa past No. 2 Indiana on Sunday on ESPN ; and all of the XFL 2.0 games.
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