'This is white supremacy. This is institutionalized racism,' Aaisha Joseph, an executive assistant in New York City, posted on Microsoft Corp's LinkedIn in early June, calling out the Black leadership vacuum at tech giants.
NEW YORK - “This is white supremacy. This is institutionalized racism,” Aaisha Joseph, an executive assistant in New York City, posted on Microsoft Corp’s LinkedIn in early June, calling out the Black leadership vacuum at tech giants.
Uncomfortable remarks like these, which have generated thousands of responses and millions of views, were once shunned at the office and confined to no-holds-barred forums like Twitter Inc . But they are now increasingly common on LinkedIn, known more for its polite discourse where users networked their way to their next job.
Companies blanketed LinkedIn and other social media platforms with declarations of solidarity with the Black community following the death of George Floyd, an unarmed Black man killed by Minneapolis police. That helped stretch the boundaries for what is now permissible in the office, even virtual ones hosted on platforms such as LinkedIn, said Brittany Bronson, a diversity and inclusion consultant for Rebrand Career Consulting.
The shift in tone and content has also created a challenge for LinkedIn to balance the need to foster honest and productive expression while maintaining professional decorum, say experts. The platform’s moderators stepped in again in June when one LinkedIn commenter said a picture of a group of Black Harvard Law students looked like “gang members.” Mo Light, who posted the photo of himself and his classmates, which attracted more than 1.3 million views and 12,000 reactions on LinkedIn, demanded the name caller be held “accountable.”
For ad exec Davis, who waited 10 years before airing his grievances against his former bosses at McCann Worldgroup for recommending anger management classes when he spoke up at the time, LinkedIn helped bring closure to a painful episode in his career.
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