According to Twitter owner and former CEO Elon Musk, Yaccarino will focus on business operations while he focuses on 'product design and new technology.'
that Twitter brought in $88 million in advertising revenue from April 1 to the first week of May, a decrease of 59% year-over-year. Ad sales make up to 90% of the company’s revenue, making these latest results a gut punch for the company.
With Yaccarino at the helm focusing on business operations, Musk has stated he would become the company’s executive chairman and chief technology officer, overseeing product, software, and system operations.Whether Musk will follow through with that plan is dubious, though, given his reputation for micromanagement.However, Yaccarino won’t be walking into Twitter without backup.
“Tomorrow, I start a different professional adventure at Twitter, taking on a role focusing on business operations,” Benarroch wrote in a on LinkedIn on Sunday. “I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together.”Gizmodo reached out to Twitter’s press office for comment but received the company’s usual poop emoji in response.
Addressing the ad problem will no doubt be one of the first things on Yaccarino’s to-do list. As a seasoned advertising executive who is well-liked in the industry, her arrival at Twitter is expected to bolster ad sales, at least initially, and restore some confidence. However, Yaccarino’s bigger problem will be keeping own boss, Musk, in line to prevent him from causing the digital earthquakes at Twitter he’s so fond of.
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