Linda Yaccarino, a former NBCUniversal marketing executive, on Monday officially took over the CEO role at Twitter from Elon Musk
"It happened - first day in the books!," Yaccarino tweeted late Monday."Stay tuned..."
In December, Musk ran a poll on the platform asking users whether he should step back as Twitter's CEO, which ended with the majority of users voting in the affirmative.Musk is likely betting on Yaccarino's ad industry chops to restore Twitter's flagging advertising business. Reversing that decline could prove to be an uphill battle: Twitter's ad business has declined sharply since Musk's takeover due to advertiser concerns over hate speech on the platform, mass layoffs at the company and general uncertainty about Twitter's future direction.
Musk last month told CNBC he"didn't care" if his controversial tweets drew the ire of Twitter advertisers or Tesla shareholders."I'll say what I want to say, and if the consequence of that is losing money, so be it," he said. "It's definitely been extremely difficult," Musk said."Basically, our revenue is cut in half because we didn't toe the line."
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