.LilNasX's new campaign video for Coach is “a call to action to encourage courageous self-expression.'
Lil Nas X is both star and inspiration for a new short film from famed fashion house Coach launching their new brand purpose, “Courage to Be Real.”
Coach says their Courage to Be Real campaign is, at its heart, “a call to action to encourage courageous self-expression. The brand mission and message is “about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too.”Lil Nas X’s participation in the Courage to Be Real film marks his debut as a Coach global ambassador.
“My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are,” Vevers added. “To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time—two artists who have changed the world around them by being themselves.
A director’s cut of the film will also be released this week by Collins on her social channels. You can see more photos of Lil Nas X’s campaign for Coach, below.Lil Nas X for Coach — Photo: Petra Collins
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