Exclusive: Amy Winter, formerly of UPtv, has been tapped as executive vp, head of programming at Lifetime and sibling LMN
Amy Winter, formerly of UPtv, has been tapped as executive vp, head of programming at Lifetime and sibling LMN. In the new role, Winter will oversee development, creation and execution of all programming, including movies, scripted and unscripted content. She will begin in March, and will report directly to A+E Networks programming president Rob Sharenow.
“I’ve long admired Amy and all of the success she’s had throughout her career and I’m excited to see her bring her vision to Lifetime and LMN,” Sharenow said in a statement, adding: “Amy‘s strategic and creative experience defining brands, coupled with her uncanny ability to spot breakthrough hits, makes her an exciting addition to the A+E Networks programming team.”
The position has been vacant since early 2018, when Liz Gateley departed after close to three years at the female-focused network. In that time, Lifetime has scaled back its scripted series efforts –to Hulu – as it's doubled down on timelier movies and unscripted fare, including the Emmy-nominated seriesSurviving Jeffrey Epstein“All through my career I have watched and admired the Lifetime brands and content,” said Winter.
At UPtv, Winter successfully lowered the median age of the UP viewer by nearly a decade. During her half-decade tenure there, she also brought the considerably smaller, family network its highest rated original series ever with
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