VIP+ Report: The latest in U.S. free ad-supported streaming TV, with exclusive data and analysis showing the industry’s steady growth.
for media firms, the alchemist stone’s that FAST provides will become more of a strategic focus for entertainment companies with deep libraries of content. The ability to monetize content that previously was sitting on the shelf — and, increasingly, to be able to do so globally — means FAST will be an essential part of the playbook going forward. Should thego on for an extended period of time, the profits FAST can deliver will be welcome.
It’s for that reason the number of FAST channels available in the U.S. continues to climb. Mid-July 2023 saw 1,814 channels available across the 15 major services covered in our report, an increase of 29% from the prior year. This edition of “Life in the FAST Lane” — the fifth incarnation in our continuing series — takes a look at the key trends within free ad-supported streaming TV in the United States. Who is providing content is assessed, as well as what is available by overarching genres, now broken out by English, Spanish and other-language channels.or franchise or those exclusive to a particular platform.
With no standardization of metric definitions — even what a viewer is can vary by service and FAST channel packager — this remains one of the biggest thorns in FAST’s paw. Luckily, there are some companies trying to shine a light on who watches FAST, and highlights from those are included. It’s an important time to become familiar with FAST if you’re a media strategist, advertiser or content holder. This report will allow you to be ahead of the curve and thus make decisions that will yield the most possible revenue.Read on to learn about:2Which companies are poised to enter FAST and what's down the road for the fast-moving industry
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