Life begins after 55 — tenacious SA seniors redefine what it means to age

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Life begins after 55 — tenacious SA seniors redefine what it means to age
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We speak to three exceptional individuals who are embarking on new adventures later in life and refuse to be pigeonholed by their age.

A growing number of people are refusing to be pigeonholed because of their age. We speak to four exceptional individuals who are embarking on new adventures later in life.A former retail manager who swapped the fashion business for modelling and consulting. A strategy consultant who works with leaders to create high-influence brands. And a psychologist who traded in academia to live a life of purpose.

“This generation has a lot of life in them, so we must think about how we communicate with them as they grapple with many transitions. The 55+ demographic is not a homogenous group and successful targeting will likely need to consider variables like life stage, lifestyle and interests, family responsibilities, financial wellness and technology competency,” Makhele says.

Ageing is complicated – a biologist explains why no two people or cells age the same way, and what this means for anti-ageing interventions Titled “The Nature Of Sanity”, the short film opened the door for work with paramedics, nurses and doctors returning from conflict zones and war. Schomer, whose grandmother described him as a “beautiful storm” at birth, says you can hinder crises, discomfort and problems with your attitude to life. “She lived through two world wars. She was a button of a firecracker, never giving up. She went through hell but always bounced back. She believed that life is for the living.”Columnist, public speaker, investor and mentor Dr Sizakele “Za” Marutlulle believes your birth date is a fact, but it shouldn’t determine your life.

“I’m glad she did. I don’t come from a home that was flashy in any way, but a home that was grounded in charity and in community from a young age. I understood that if I wanted to have anything happen in my life, I’d have to apply myself.” His first big one was the Great Wall of China — 4,218 km, on an Operation Smile fundraising mission for 58 children in Empangeni. He’s since crossed the Gobi desert, the coastline of SA, raced against time unassisted to the South Pole in -45°C temperatures, and rowed unassisted for 98 days and 8,100kms from Cape Town to Rio de Janeiro.

Motivational talks are Malherbe’s primary income stream. “That’s why I do what I do, hence my own weekly TV show. I’ve got one massive expedition, two years from now, before I’m officially retiring.”

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