Lidl next to vac pack mince after Sainsbury's 'mush' complaints
Retailers are increasingly looking for ways to make their products more environmentally-friendly and sustainable.
One said the meat now resembled "a rectangle of mushed off cuts" and another described it as looking like "someone's kidney". Sainsbury's head of fresh food, Richard Crampton, told the BBC in April: "It's exactly the same mince...but more compressed...so we do need customers to cook it slightly differently."
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