The new advert will air during Coronation Street
Lidl has launched its 2022 Christmas advert and this year, it features a small bear wearing the supermarket’s Christmas jumper.While the bear is yet to be seen in the advert, viewers might have already spotted Lidl Bear elsewhere onLidl Bear really comes to life when a dad accidentally shrinks his Lidl jumper in the wash and his young daughter has the idea to put it on her teddy bear.
Claire Farrant, Marketing Director at Lidl GB, said: “What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. Lidl Bear’s Toy Bank is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK through the Neighbourly community network.
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