The chain is banking on this Lidl Bear in the battle to be crowned the year's best-loved Christmas ad
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Suddenly, Lidl bear went global and every reporter on the horizon wanted a taste of the teddy. They asked, “What are you wearing,?” the inanimate toy did not respond.too much for the bear and it was starting to forget its roots. While nurturing a comedown on its private jet, Lidl bear looked up at the TV - it was its owner, the little girl, pleading: “Come home bear, come home.”
While the stuffed bear would certainly go down a hit with the public, the supermarket giant has confirmed it will not be selling the bear in stores, noting “unrealistic Christmas expectations and pressure” the reason behind the decision.Claire Farrant, marketing director at Lidl GB, said: “We know what really matters is being with the people we care about."
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