TOKYO – They lick communal soy sauce bottles and spit on other people’s sushi rolls. They slurp from spoons in communal bowls. And they laugh into the camera.
Sushiro’s decision to pursue civil and criminal actions came as a surprise: The boy, whose age was not disclosed, and his parents apologized to the restaurant. But the restaurant claimed it has suffered reputational and financial damage; its stock fell by 5 percent, or nearly $125 million, after those videos went viral, reported TV Asahi, a Japanese news outlet.
The clips have spawned copycats who also have gone viral, such as a customer at Sukesan Udon, a chain in the southern Japanese city of Fukuoka, who licked a shared spoon used for communal bowls of toppings for the udon noodles. The video took off on TikTok, and on Wednesday, the restaurant announced it had filed a police complaint.
The videos appear to be a spillover of an existing Japanese YouTube trend, known as “meiwaku-douga,” or nuisance videos. These YouTubers film videos just to get attention for causing trouble. Some show them eating food at a supermarket before paying, writing graffiti over a message board about someone’s memorial service or walking around during a COVID wave without a mask.Article content
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