Liberal budget to be aimed at younger voters, seniors GlobePolitics
. According to Abacus Data, a polling firm that specializes in researching the consumer and voting trends of millennials, the generation of young Canadians will make up about 36 per cent of eligible voters, up sharply from 29 per cent in the previous federal election.The polling firm defines millennials as those born between 1980 and 2000, although there are other definitions.
Abacus Data pollster David Coletto said young voters were a key source of support for the Liberals in 2015 but that the governing party will need to generate enthusiasm among those younger voters if it hopes to win over that growing demographic in 2019.An Abacus survey conducted last year for the Canadian Real Estate Association found millennials listed housing affordability as the top issue that should be prioritized by the federal government.
Melissa Lantsman, a former director of communications to Conservative finance minister Joe Oliver and vice-president of public affairs at Hill+Knowlton Strategies, said the government is clearly hoping to shift the public’s focus toward measures that will directly benefit groups that traditionally vote for the Liberals.
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