Another addition for Liam Payne’s resumé
Photo: Courtesy of Hugo Boss Have you ever wanted a fragrance so crisp and refreshing that it makes you want to drink it? Well, today’s your lucky day! Hugo Boss announced that former One Direction member Liam Payne is the new face of Hugo Parfums and the limited-edition Hugo Now fragrance, which is all about living in the moment and moisture .
Hugo Now is described as “a frozen fresh Aromatic Watery scent,” that’s “paired with mint and watery Aquozone, a frozen accord providing cold aquatic freshness.” It’s basically that ahh sound people make after taking a sip of a quality beverage, especially if that beverage is cold, filtered, ionized water infused with mint and lemon zest, and nestled in a sleek, insulated water bottle that photographs well.
Other than the fact that he’s got a good grip and an even better Blue Steel, why Payne? Last year, the singer created a fashion capsule collection with the brand aptly named HUGO x Liam Payne, and, according to a release, Payne truly embodies the Hugo spirit as “a symbol of a generation empowered to act in the here and now.” A perfect match considering Hugo Now’s invigorating aroma “encourages those who wear it to discover the unknown now, because NOW is the only time.
HUGO BOSS Hugo Now Men's Cologne $84 at Kohl's Buy If you buy something through our links, New York may earn an affiliate commission.
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