It's said to be 'a prestigious ownership experience beyond just the car.'
When the original Lexus LS launched in 1989, it was an absolute game-changer. The overall quality, luxury and performance of that car basically reset the car industry's expectations of what a flagship luxury car could be. So when Lexus uses that particular F-word, I tend to pay attention. Meet the Lexus LF-ZL, a preview of the next Lexus flagship to come – and this one's electric.
It also puts a premium on interior space – something engine-free cars have barely begun to explore – and quietness inside the cabin. Among other highlights, according to Lexus: combining data from maps and vehicle cameras with AI, to give drivers and passengers alike a greater degree of information about what's going on outside the car.
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