In honor of the 150th anniversary of the 501 jeans, Levi’s is giving its front-running style a sustainable upgrade.
The products point to the jeans maker’s storied history and incoming gains.
“As a company that has been making 501 jeans for 150 years now, we have an opportunity — and a responsibility — to continually interrogate the process by which these jeans are made,” Paul Dillinger, vice president of design innovation at Levi Strauss & Co., said in a press statement. “These jeans build on past efforts to create more circular jeans and in turn give us a foundation for future innovation.
The new Plant-Based 501 is made of at least 97 percent plant-based materials, with all certified organic cotton , natural mineral and food waste dyestuff , a plant-based patch and ink made from wood waste . Most of the woven labels and sewing threads are also 100 percent certified cotton. By weight, each pair is said to be 97 percent bio-based content.
Though the Wellthread styles will be released in succession later in the year, the Plant-Based 501 jeans are available now in-store and on levi.com.
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