Where have they been while our industry has been hammered by a rampant Itac?
Eureka! Poultry importers in SA have woken from their hibernation. Where have they been while our industry has been hammered by a rampant International Trade Administration Commission , obviously spurred on by the country’s trade ministry, in their response to a dumping duty application by local poultry?
This well co-ordinated campaign dominated the media and would certainly have helped mould views of decisionmakers in the government and the public. Yet, importers were nowhere to be seen, with the exception of a few outgunned individuals. Now, with the stable doors already ajar, they have risen from their deep slumber in a state of shock.
AMIE CEO Paul Matthew went on a bit of a rant about structural impediments which, if addressed, would make the SA poultry industry “more efficient”, and also about the lack of implementation of the poultry master plan, especially the failure to grow exports. I find it hard to believe the naivety, like chickens rushing to the slaughter house.
Underestimating the efficiency of mainly well-run local poultry companies can be fatal. Hard-pressed consumers simply cannot afford big price increases in a product as basic as chicken. However, the devastating preliminary ruling is a clear indication of localisation in action.
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