Let’s Ditch the Hokey Latin Crossover Song in 2020: “Despacito” had its own unique magic — and lately, anglophone artists are all too desperate to replicate it
“The South American sound is very repetitive in terms of the bassline, always a loop, and that four-to-the-floor bass drum pattern as well. That’s prominent in reggaeton. Those were the elements my brother and I were thinking about when we focused on creating that crossover African stroke.”
So what makes a genuine Latin crossover song — as opposed to a hackneyed, Epcot-derived parody of Latin culture? For starters, it’s all about approaching collaborations with the intent of sharing mutual understanding and respect across cultures.
As prolific as it was in the final years of the 2010s, it’s time to let the “Despacito” formula run its course — and aim instead for an inventive and daring new era of Latin pop. Here’s to a decade of fewer gimmicks and more good-faith cultural exchange.
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