Les Twins are now receiving their biggest validation yet – and doing it for all dancers across the world – by collaborating with one of the biggest alcohol brands in the world having designed a limited edition bottle.
Their hot frames, voluminous Afros and chiselled jawlines had cameras flashing when they modelled for luxury fashion houses Jean Paul Gaultier, YSL, Chanel, Gucci, Prada, Versace and Givenchy., produced by Jennifer Lopez, in 2017 is what turned them into household names.
The 32-year-old performers tell Sowetan how the latest move further cements their cultural footprint and takes their star power to new heights.Yes it is. It’s very exciting to see dancers collaborating with such a brand as big as this. It means we are doing great things and on our way to the top and in the process of doing many more things such as this.
One thing I can ask is “Are people scared of the new era?” Something people don’t understand is for a superstar as big as Beyoncé to do something with Adidas, a liquid brand or anything she touches, it would be of top priority and people would pay attention. Whatever collaboration it is, it will become known as Beyoncé’s brand. The new era is now seeing a lot of artists partnering with huge brands, infusing a different form of branding.