Leon Perera: We should not feel good about government ‘feel good’ advertising - Singapore News

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Leon Perera: We should not feel good about government ‘feel good’ advertising - Singapore News
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'Revenue should not be spent on ads that generate feel-good vibes or which aim to persuade people that the government is doing a good job. The latter is more akin to political advertising and should not be funded with public money,” he said.

"Revenue should not be spent on ads that generate feel-good vibes or which aim to persuade people that the government is doing a good job. The latter is more akin to political advertising and should not be funded with public money,” he said.

The funds allocated by the government should instead be spent on driving behaviours, for example, adopting healthier habits or using schemes, Mr Perera said. As for his second point, Mr Perera wrote that when government advertising nudges citizens to do beneficial things, such as taking up health habits or applying for a useful scheme, the public interest is served.But some advertising seems to not embody a nudging intent.

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