Lego has spent years trying to make its iconic blocks with plastic derived from plants, with frustrating results. Our readers expressed doubts about the toy maker's efforts, and suggested some alternatives.
June 21, 2019 9:50 am ET
Lego A/S has poured $150 million into research since 2012 to find a plant-based substitute for its iconic toy bricks. The Danish company’s research and development team is experimenting with corn, wheat and sugar cane—sugar being the most promising. But it has been a frustrating journey that has resulted in just 2% of Lego products being made from plants.
Wall Street Journal members expressed doubts about Lego reducing its carbon footprint in this manner, even if the toy maker succeeds in the lab.
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