'Starbucks is getting desperate as it loses this war in battle after battle,' says SBWorkersUnited, 'because we—the Starbucks partners—continue to organize and fight for a real voice within the company.'
, Starbucks founder Howard Schultz—who earlier this month became the company's CEO for the third time—implored managers"to encourage [employees] to really understand what it might mean to vote for a union."
Starbucks North America president Rossann Williams also appears in the video, telling managers that it's their"number one responsibility" to"do your role" to ensure that employees"get balanced information about what's going on." "Don't believe everything you see in social media," she said."For those of you that have reached out, it's heartbreaking. It's heartbreaking for me to see and hear how some partners are talking about the company that I love.", Starbucks has"regularly shut down stores, isolated new workers, held captive audience meetings, and subjected workers to a barrage of emails, texts, and videos with anti-union rhetoric.
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