As Labour doubles down on its social media campaign focused on Rishi Sunak, Sky News takes a look at memorable political adverts and their impact on elections.
The Blair devil eyes campaign created a lot of noise but ultimately didn't jel with the public
An ad industry magazine named it their campaign of the year, claiming it had successfully played on public doubts about Mr Blair as well as generating £5m worth of publicity on the back of £125,000 spend. In previous elections Labour adverts were generally seen as being one step behind the more ruthless attacks from their opponents.
While Blair reportedly had concerns the campaign was flippant, his communications director, Alistair Campbell, persuaded him it was funny while making a"really powerful negative point".Labour rolled up its sleeves again in 2010, with a poster depicting then Tory leader David Cameron as Gene Hunt, the politically incorrect star of Ashes to Ashes.But the move backfired when the Tories adopted the image and replaced the slogan with:"Fire up the Quattro. It's time for change.
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