La Rinascente in Piazza Fiume, Rome gets a makeover by Milan-based interdisciplinary design agency 2050+
The Rinascente department store stands on the complex, if not confusing, Piazza Fiume, just outside of Rome’s towering, ancient Aurelian Walls. It was designed by architect duo Franco Albini and Franca Helg between 1957-61 and has long been one of the city’s modernist marvels.
Transparency is a key theme in which 2050+ has gone back to the original drawings, says the architect, who previously was a partner at OMA in Rotterdam. Large shop windows on the ground floor recall the original parallelepiped shaped glass, allowing sight lines straight in as a way to celebrate the frenetic consumerism taking place. Similarly, Albini and Helg’s glass wall façade exposing the criss-crossing escalators within has been brought back.
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