It also builds customized skin-care and foundation formulas.
to recommend a skin-care routine. With its focus on innovation and information, L'Oréal Technology Incubator is leading the rest of us into the future of beauty. Today, the Incubator unveiled its latest glimpse ahead — and cemented the importance of personalization — with the L'Oréal Perso.
"Perso will dispense a specific product using its three active ingredients," Guive Balooch, global vice president of L'Oréal Technology Incubator, tells"If it's very dry outside with high levels of pollution, you could increase the antioxidants and moisturizer. You can play with SPF. You can basically have something that's precisely made for you every morning."
The lipstick version will use three shade cartridges to create a customized liquid lip color — and you can use the Perso app to design the shade based on a trend, your outfit, or whatever color you’re hoping to match.With its adjusting formulas, Perso makes it possible to have more control over your makeup and skin care — which Balooch says customers have asked for.
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