L'Oréal Paris SA has announced a new partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe.
L’Oréal Paris South Africa has revealed a new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe.Markedly, de Klerk will be featured in the L’Oréal Paris Elvive and Men Expert campaigns. Kolbe will spearhead the L’Oréal Paris Men Expert campaign, as reported by
Ayanda Mackay, brand business lead for L’Oréal Paris Southern Africa, stated that they are very proud about this collaboration. She said that De Klerk’s and Kolbe’s dedication, passion, and authenticity fit well with the essence of their brand. “This campaign is a testament to our commitment to celebrating empowerment, honouring cultural richness, and emphasising the importance of self-care for the modern man.”De Klerk is known for his flowing blonde hair and his cheeky display of underwear. Last month, he launched his own swimwear linefeatures swimming briefs with the national flag print and ones with the Springbok emblem on them. It currently caters to men and young boys.
Kolbe echoed De Klerk’s sentiment saying that, ‘partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. This campaign is about empowering men to embrace self-care and confidence’.At first, Nigerian actress Temi Otedola kept her followers in suspense about her collaboration with the French beauty brand.
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