L.A.'s 2028 Olympics committee suffers a blow in its efforts to raise $2.5 billion in sponsorships by losing Salesforce, one of its top corporate sponsors.
There are four years remaining until the 2028 Summer Olympics in Los Angeles — lots of time to prepare for the international sports event — but local organizers appeared to take a step backward this week. The privately-run LA28 committee announced in a brief statement that it has “decided to amicably part ways” with one of its biggest sponsors in Salesforce, a customer relationship software company. It was unclear where the breakup leaves organizers in their stated quest to attract $2.
Though one such partnership was announced on Tuesday, LA28 declined to say how much it will receive for signing with Guild, which helps companies provide career and education assistance to employees. LA28 now has only two founding sponsors — Comcast and Delta Air Lines — and much work to do in covering the estimated $6.9-billion cost of the 2028 Olympics.
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