Fox is bringing the Kristen Stewart-starring thriller Underwater to theaters on Jan. 10, hoping to catch audiences that have already seen TheRiseofSkywalker or other holiday releases and are looking for something new
to theaters on Jan. 10, hoping to catch audiences that have already seenStewart stars Norah, one of a team of researchers sent to a deep-water facility, cut off from the surface world for long stretches of time. One day the lab is disturbed by an earthquake and while things seem fine at first, it soon becomes clear that something dangerous was unleashed by the quake. With no support available, the team has to scramble for survival while investigating the mystery of what’s out there.
In selling the film, one of several horror movies coming out this season, Disney's 20th Century Fox marketing campaign has focused on using the confined spaces and sense of isolation to create a sense of dread while keeping whatever danger the characters face carefully hidden. , released in August, lays out the setting of the story so the audience understands the pressure faced by the characters. Norah’s half-obscured face is shown looking slightly battered by whatever she’s already faced.
In the clip, some kind of earthquake or impact causes damage to the station they’re on, forcing the team to struggle for survival, taking extraordinary measures just to get from one minute to the next. They try to get to a nearby backup facility, but don’t have the tools to do so safely and there may be something out in the water that’s trying to eat them.
It’s a tense thriller being sold here, taking advantage of the story’s setting in a confined and dangerous space. released in December skips most of the setup of the story to focus on the danger those on the underwater base face as strange things begin occurring. That same approach was taken on subsequent spots that took a very literal approach when highlighting the dangers faced by the characters. One commercial had the camera narrowing to showed the
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