a deep dive on the history of JAB Holding Company, which existed in 1940s Germany as a family-run company called Benckiser.
It’s an extensive report that details a love affair between Albert Reimann Jr., the son of Benckiser’s chief executive at the time and Emilie Landecker, a Jewish woman who worked there. Two of their three children now own a 45 percent stake in JAB, and did not know about their father and grandfather’s Nazism until this year.
donut before has, however briefly, entertained the thought that they could love a donut company unconditionally. Unfortunately for lovers of cheap coffee and pre-packaged sandwiches, according to the, JAB also owns “Peet’s Coffee, Einstein Bros. Bagels, Stumptown Coffee Roasters, Pret A Manger, Keurig and other breakfast brands.” Nothing is sacred!
A German tabloid was the first to report that Benckiser had a history of relying on and abusing forced laborers. Until this year, Landecker’s children knew their mother’s father had died in the Holocaust, but did not know their father was a Nazi. Grappling with family legacy is a rite of passage for the many German companies that prospered and expanded into global corporations under the Third Reich.
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