Kraft Heinz acknowledges its ketchup and mayo mix, called mayochup, translates to an insult in Cree
Mayochup, which was a crowd-sourced name, can mean something entirely different in some Cree dialects, according to linguists and Cree-speakers.
“ happens to match the very vulgar English idiom for extreme drunkenness, and so it begins to be used that way, at least around Moose Factory,” said Ogg in an email. Heinz spokesman Michael Mullen said the company has heard of the translation, which has caused a stir on social media. Mayochup hit U.S. shelves last year after a viral Twitter campaign to choose a name for the condiment, and bottles of it have arrived in Canada this month and will continue to be sold while supplies last.
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