A new report into content consumption patterns by premium video users in ten Asia-Pacific countries shows that content from Asia accounts for 75% of viewership. Local and regional programming is ke…
A new report into content consumption patterns by premium video users in ten Asia-Pacific countries shows that content from Asia accounts for 75% of viewership. Local and regional programming is key to attracting and retaining subscribers to premium streaming platforms.
The top reaching categories in 2022 in terms of monthly reach were Korean dramas and romance; Japanese anime; U.S. science fiction and fantasy; Korean crime and thriller; U.S. crime and thriller; and U.S. comedy. In Indonesia, Southeast Asia’s largest OTT video market, demand for local content scores particularly strongly among new users and across multiple platforms. Originals from Vidio, WeTV & Disney+ Hotstar led local demand. In other parts of the Southeast Asia sub-region, top genres from greater Southeast Asia include horror , LGBT and ‘Boys Love’ dramas and kids’ animation . Thai and Taiwanese content, particularly on Netflix, have demonstrated travelability and impact across the region.
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