KimKardashian is temporarily shutting down kkwbeauty, saying the line will be undergoing a full rebrand. Is she dropping the 'W'?
Her soon-to-be-ex-husband famously became her pseudo-stylist when the two became romantically involved, influencing Kim to take on a more fashion-forward, Yeezy-heavy aesthetic in recent years.While KKW Beauty’s rebrand could be all about dropping that now-awkward “W” or a push for more sustainable beauty products, as some have suggested, many social media users have also pointed to the
against Kardashian last year by her previous manufacturing supplier, Seed Beauty, which prevents her from leaking trade secrets to Coty. Currently, cosmetics behemoth Coty owns a 20 percent stake in KKW Beauty.According to the suit, Kim we’re gonna use trade secrets they learned from Seed Beauty over at Coty. Seed had other ideas.