KitKat is the latest candy to expand beyond the sweets aisle and into the cereal aisle.
"maintains the essence of the much-loved original chocolate bar." It features crispy cereal squares and a milk chocolate flavored-coating.
and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet,"KitKat is joining a group of candy brands that have expanded beyond the sweets aisle and into the cereal aisle. Reese's Puffs, which feature the chocolate and peanut butter flavors of the popular Reese's Peanut Butter Cups, may be the most shining example of these candy-inspired cereals.
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