Short-term insurer KingPrice plans to launch its life assurance business in the next quarter and is expanding its kingdom into Europe. Moneyweb KingPrice
Short-term insurer King Price plans to launch its life assurance business in the next quarter and is expanding its kingdom into Europe. King Price CEO Gideon Galloway said Africa remains a key focus for the company, with its Namibian operation currently the fastest-growing short-term insurer in that country. Galloway said it plans to launch King Price Life in the next quarter, with a stated aim of making the life insurance space simpler and more accessible to ordinary South Africans.
“If you have a brand internationally then you can start to operate because you can imagine for us to make King Price known across Europe would be impossible with advertising in euros and to get your name out there. “That gives us an edge and our technology gives us an edge there and then you find local partners in countries. It’s more of a franchise model than us trying to do something ourselves,” he said.
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