Beyond Meat said it will supply plant-based 'fried chicken' to several KFC stores in Tennessee and North Carolina. More here:
CHICAGO - Beyond Meat said on Wednesday it will supply plant-based “fried chicken” to several KFC stores in Tennessee and North Carolina, after a test conducted last year showed strong consumer demand.
The product is 80 calories per piece and looks a bit like a fried chicken nugget, with a sinewy texture designed to feel like chicken. It will be available next month in dozens of stores in and around Nashville, Tennessee, and Charlotte, North Carolina, the companies said. Creating a muscle-like, fibrous texture is very important when imitating chicken, because that’s what people have come to expect when they bite into a piece of meat, Beyond Meat Chief Executive Ethan Brown said in an interview.
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