KFC's president reveals how the chain picks who plays Colonel Sanders as the brand cycles through countless versions of the character

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KFC's president reveals how the chain picks who plays Colonel Sanders as the brand cycles through countless versions of the character
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KFC's US president Kevin Hochman says the chain is 'very, very deliberate' when it comes to casting its Colonel Sanders.

KFC's US president, Kevin Hochman, says the chain is"very, very deliberate" when it comes to casting its Colonel Sanders. The chain said it needs to determine what new products need a Colonel to make a splash, as well as make sure there is an actual link between the actor and the new menu item or deal. Past Colonel Sanders have included Reba McEntire, Jason Alexander, George Hamilton, and a Chippendales dancer. Visit Business Insider's homepage for more stories.

KFC's US president, Kevin Hochman, says the chain is"very, very deliberate" when it comes to casting its Colonel Sanders. The chain said it needs to determine what new products need a Colonel to make a splash, as well as make sure there is an actual link between the actor and the new menu item or deal. Past Colonel Sanders have included Reba McEntire, Jason Alexander, George Hamilton, and a Chippendales dancer. Visit Business Insider's homepage for more stories.

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