“While we are pausing the use of 'It’s Finger Lickin’ Good', rest assured the food craved by so many people around the world isn’t changing one bit.”
In line with practising good hygiene during the Covid-19 pandemic, KFC said it was putting a pause on its famous slogan.
The company said “It’s Finger Lickin’ Good” will be paused in all advertising campaigns around the globe.The chain's new slogan is “It's Good”. “We find ourselves in a unique situation, having an iconic slogan that doesn’t quite fit in the current environment,” said KFC global chief marketing officer, Catherine Tan-Gillespie.
“While we are pausing the use of 'It’s Finger Lickin’ Good', rest assured the food craved by so many people around the world isn’t changing one bit.”“We can all agree this year has been like no other and, right now, our slogan doesn’t feel quite right,” she said. “While we’re taking a moment to have a little fun, we’re still going to provide finger lickin’ good chicken and a responsible experience for our amazing team members and guests around the world. Fans, don’t worry, the slogan will be back when the time is right.”
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