The plant-based protein trend is so powerful, even Kentucky Fried Chicken is taking an interest.
New York
So far, meatless meat has been used by fast-food chains as an alternative to beef or sausage. But if the craze ever extends to plant-based chicken, KFC plans to test out a menu item featuring the protein. "We don't see chicken as the big trend right now," Kevin Hochman, KFC's US president, told CNN Business."But we are definitely looking at it in earnest and meeting with the big suppliers of alternative proteins to understand the market and where it's headed.
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