KFC is calling its first plant-based offering 'The Imposter.' The burger, which uses a Quorn fillet and vegan mayo, will be sold at select restaurants for four weeks starting June 17.
The fast food chain is calling its first plant-based offering"The Imposter." The burger, which uses a Quorn fillet and vegan mayo, will be sold at select restaurants for four weeks starting June 17. Quorn is a meat substitute that gets its protein content from a fermented fungus. KFC describes the burger as"a triumph of deception." Even Tyson is getting in on the plant-based meat craze.
Changing your meat-eating habits could mean a longer life, study suggestsThe trend is growing more rapidly than many observers anticipated as consumers search out meat alternatives to diversify their diets or reduce their environmental footprint. Globally, the retail market for meat substitutes could grow from about $18.7 billion in 2018 to $23 billion in 2023, according to Euromonitor International.
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