Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.
The official Xinhua News Agency said the company launched its first "Lei Feng Spirit" restaurant in Lei's home province of Hunan on Sunday, ahead of Tuesday's official remembrance day for the soldier who died in 1962 at the age of 21.
The KFC restaurant in the provincial capital of Changsha is decorated with Lei's writings and image. The company did not immediately respond to requests for comment. In addition to opening the themed restaurant, KFC plans to "promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model," Xinhua said.
Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.
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