Ketchup-themed tattoos: Heinz has partnered with Electric Ink to develop safe Ketchup red tattoo ink for its fans
Social media photos and hashtags are evidence that Ketchup-themed tattoos are popular among Heinz customers
The new ink, Heniz Tatoo Ink, has been under research for 14 months. It will be distributed to tattoo shops throughout Brazil once it is ready for release as a part of a larger campaign that kicks off with a pre-launch film and OOH media for Heinz Tattoo Ink. Heinz claims it wants to engage with a habit already present in the community for the brand through the project.
According to Thiago Stelle, brand manager for Heinz Brazil, a fast scan of photographs and hashtags on social media makes it evident that Heinz customers love getting tattoos with our brand and products. “We had to go above and beyond for them, and in response, present a new alternative to address the issue of unsafe pigment chemicals,” said Thiago.
“With this new option, we not only present new ways to acquire a Heinz tattoo through an excellent range of artists, but we also see it as a twofold opportunity,” Thiago explains. “We also offer an ink that is developed with the same care we choose our components and prepare our ketchup.”De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.
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