There was no backup plan when Esther Kazungu quit her job in 2020 to become a full-time content creator. But this leap of faith and an enviable work ethic has paid off.
hen Esther Kazungu quit her job in 2020 to become a full-time content creator, there was no back-up plan. But this leap of faith, combined with an enviable work ethic, has paid off.
“I would wake up in the morning and think, ‘I cannot do this forever. This cannot be it,’” she said in an interview. To the naysayers, she would cite the example of American YouTuber Liza Koshy — who created one of the fastest-growing YouTube channels of all time, raking in millions of dollars in the process — as an inspiration.Continental: Creator Esther Kazungu has nothing less than global stardom in her sights. Photo: SuppliedAfter the initial rush of excitement, reality began to bite. Engagement dwindled, as did her income. She started to think she had made a terrible mistake but she kept showing up.
The more she researched, the more material she found of South African parliamentarians behaving badly. She had struck comedy gold. She recorded her first video and posted it with trepidation and no expectations.
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