Keith Lee has become TikTok’s go-to food reviewer, growing a platform of 10 million followers that can have a life-changing impact on family-owned restaurants. “I think I’ve moved like me and I don’t move like anybody else.”
“With great power comes great responsibility,” he said, quoting the famous line from the “Spider-Man” franchise. “As somebody who’s in this position, I think it’s up to me to understand that and not shy away from it.”The Las Vegas-based creator has been steadily posting a variety of content since 2020 — including family vlogging with his wife, Ronni, and daughters Karter and Riley; behind-the-scenes looks at his professional mixed martial arts career; and food reviews of mom-and-pop restaurants.
A man of faith, Lee said this boom in his engagement and influence was “just God’s timing.” Since November, Lee has seen major audience growth, going from 1.5 million followers to 10.5 million in three months. This is perhaps the reason why many of his comments include civil debates about different foods Lee is especially critical of. In a recent video, Lee gave ato pastry chef Dominique Ansel’s new Las Vegas bakery. Viewers knew to take it with a pinch of salt.
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