The rise and fall of Katie Price
But the 44-year-old's recent problems are in stark contrast to the 2000s, when she was one of the most popular and successful celebrities in Britain.
"We followed her career. We saw her romance blossom with Peter Andre on I'm A Celebrity. It felt like we knew her personally somehow. She was always in the press so she just became someone we were used to seeing."Katie Price and Peter Andre became a couple after meeting on ITV's I'm A Celebrity... Get Me Out Of Here!
"So it was kind of the perfect storm from our point of view. She went everywhere - she would go to the opening of an envelope. She always turned up dressed ridiculously so you could guarantee to get at least 10 pictures to create a gallery out of it and she gave good quotes as well. "Part of her brand has been the slightly chaotic nature of her life - but equally, if she wants to become more popular, then she should think about her fans and what she stands for.
"If you had to pick a moment where it all went wrong, I think Alex Reid was probably that moment. I just think that, for all the nonsense and the naffness, Peter Andre and Katie Price were clearly in love and it was a genuinely sweet coupling via reality TV."
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