Kat Von D Just Announced She's Selling Her Makeup Brand

After 12 years, Kat Von D just announced she's parting ways with her beauty brand.

is that your favorite products aren't going anywhere. Under Kendo's complete ownership, the brand's current product lineup will still be available, and there will be future launches. All products will still be 100% percent vegan and cruelty-free.

As of Jan 16. Kat Von D Beauty is now KVD Beauty. The announcement of the new name was made on the brand's"Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors . We wish her the best of luck and thank her for 12 years of partnership!," reads the post's caption. "We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo.

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